Brand Strategist for production company

From UNCLEAR to UNFORGETTABLE!

Your Brand’s Next Chapter

BRAND STRATEGIST & DESIGNER

As your brand strategist, I turn your vision into a clear, premium identity that feels like you and attracts the clients you dream of.

Brand Strategy for Beauty Label

Do you know this feeling?

Your work is powerful, but you're not sure if your brand reflects that.


maybe your logo feels flat, your visuals are inconsistent, or your message isn’t landing with the clients you want to reach.

You want a brand that makes people think you are special as soon as they see it.


A brand that makes people trust you before you even say a word.

This is where Brand Design becomes your turning point.

Brand Strategi and Design for coach
Brand Strategist and Brand Design

Clarity & confidence: Your message and visuals align across every touchpoint.

Premium perception & trust: Attract the right clients and selling becomes easy.

Ease that scales: A ready-to-use system and templates that grow with you.

The benefits of Brand Design, what you gain

Brand Strategist and Design for holiday villa greek
Brand Design and Strategy for systemic coach

NADINE BEHR

I'm still absolutely overwhelmed how precise Janine could read my business idea and transformed this into my own brand.

I felt understood and seen from the first moment and my brand reflects myself.”

Why work with me

Why work with me

Your Brand Strategist Janine

I highlight your unique selling points, offer expert advice and position you correctly in the market to help you achieve your goals.

Brand Compass: Experience in Design Business online and print of 15 years

Premium, natural aesthetic: ocean-inspired, quietly high-end, never shouty. Timeless

Reliable co-creation: clear milestones, usable assets, and support beyond launch. Your strong partner

Book your brand strategy call

your Brand Design Journey

Working together is simple, soulful and structured:

1. Set Goals

Together we explore your story, vision and goals.

2. Create Magic

I translate your essence into visuals: colours, fonts, logo and brand elements.

3. Make Waves

Your brand comes alive. You receive a full Brand Booklet and templates, ready to launch.

Most projects take 5–8 weeks, guided by personal Zoom calls and ongoing support.

BRAND DESIGN PROCESS

the BIG WAVE BRANDING:

three calm, clear stages

A complete system that supports your visibility and makes you unforgettable.

  • We begin with a questionnaire and a Zoom kick-off meeting to gain an understanding of your story, goals and market. This ensures that your brand is positioned correctly from day one.

  • I explore directions and present your first concepts on a live design call. Together we choose a route, then I refine it and share your near-final brand in a second call for decisions. 
    This is where your visual world takes shape: moodboard, colour palette, typography, logo system, brand elements and application ideas.

  • We finalise your assets and meet for a handover call with your Brand Booklet and ready-to-post launch visuals. So you can step out with confidence. Ongoing support is included after delivery.

CASE STUDY

Nadin Behr - Beyond Value

Primary Logo

Brand Strategy for Nadin Behr

When Nadin shifted from her leadership role in logistics to becoming a systemic coach, she faced a clear challenge:

“How do I combine the high-leader business world with the soft, human side of coaching?”

Together, we created her Beyond Value brand:

* Strong, modern, trustworthy

* Rooted in values like trust, acceptance and presence

* Speaking directly to leaders, individuals in transition, and organisations

Brand Icon

Business card

Business Cards for coaching Brand

Brand colours

brand strategist for coaching business image world mood board

Visual language of the brand

brand strategist for female coach

“Thanks for the great teamwork and design. You gave my business idea a heartbeat. So easy to use it now on Canva and create my own content. “

Thank you very much, Nadin

What’s Included in the Big Wave Brand Design

  • Kick-off strategy call & Questionnaire

  • Moodboard, colour palette & typography system

  • Logo suite (primary, secondary, icons)

  • Brand elements & Booklet for consistent application

  • Social media templates for your Brand

  • Ready-to-use brand launch visuals

say yes to your brand strategy

book your free clarity call

book your free clarity call

From unclear to UNFORGETTABLE, ready?

As your brand strategist and designer, I translate the heart of your work into a premium, natural identity that feels like you, and wins trust at first sight.

A clear, co-creative process (all via Zoom), a 5–8 week timeline, and brand assets you can actually use long after launch.

  • STRATEGY-LED DESIGN. Direction before decoration.

  • PREMIUM, NATURAL AESTHETIC. Quietly high-end.

  • RELIABLE PARTNERSHIP, clear steps, honest support.

book your free brand call

✺ FAQs ✺

  • We begin with a Kick-off Call on Zoom to identify goals and scope. You’ll complete a short onboarding questionnaire, then we move through two focused design reviews (also on Zoom). At the end, we’ll have a Handover / Off-boarding Call on Zoom to walk you through files, usage and next steps.

  • To confirm your project, a deposit is required at the start. The balance is then payable upon completion of the project, unless we have arranged three staged instalments for larger projects.

  • Typically 5–8 weeks, depending on scope and how quickly we move through feedback. Your exact timeline is confirmed during onboarding.

  • Your primary logo is the main mark used most often (e.g., website header, stationery). Secondary logos are flexible variations (stacked, wordmark, submark/icon) for social profiles, footers and small spaces.

  • I provide tone and structure guidance; for full copywriting or photography I can suggest trusted partners.

  • All key milestones are on Zoom (kick-off, concept reviews, handover). For quick updates in between, we’ll use email.

  • Yes — you receive the final native source files for all approved deliverables (no extra fee).

  • We co-create from the start: discovery, positioning and two review rounds. You choose the direction after round one; we refine in round two. The outcome is aligned with the goals you want to reach.

  • Strong design principles are universal. I research your category and competitors, then we decide where to fit in or stand out. A fresh lens helps avoid clichés.

  • Upon final payment, you own the rights to the final approved brand assets (third-party fonts/stock remain under their licences).